1. Who We Are
TaleTrail
192 Earlham Road
Norwich, NR2 3RJ
England
Email: info@taletrail.uk
Phone: +44 7457 422380
We are the data controller for personal data processed in connection with this website.
2. Data We Collect
We may collect:
- Identity data: name, username.
- Contact data: email address, billing address, phone number.
- Account data: login details, purchase history, saved content.
- Payment data: last 4 digits of card, payment method, transaction IDs (full card details are processed by our payment provider, not stored by us).
- Technical data: IP address, browser type, device information, pages visited, time and date of visits.
- Communication data: messages you send to us (email, forms, phone notes).
3. How We Use Your Data & Legal Bases
We use your data to:
- Provide our services and fulfil your orders
- Process payments and deliver digital products.
- Manage your account and provide customer support.
Legal basis: Performance of a contract.
- Communicate with you
- Send order confirmations, service messages, and updates about your purchases.
Legal basis: Performance of a contract; legitimate interests.
- Send order confirmations, service messages, and updates about your purchases.
- Improve and protect our services
- Monitor usage, troubleshoot, prevent fraud and abuse, maintain security.
Legal basis: Legitimate interests.
- Monitor usage, troubleshoot, prevent fraud and abuse, maintain security.
- Legal and compliance purposes
- Keep records required by law, respond to legal requests.
Legal basis: Legal obligation; legitimate interests.
- Keep records required by law, respond to legal requests.
- Marketing (if applicable)
- Send you marketing emails only if you have consented or if we are otherwise legally permitted to do so.
You can opt out at any time via the unsubscribe link or by contacting us.
Legal basis: Consent; legitimate interests (where applicable).
- Send you marketing emails only if you have consented or if we are otherwise legally permitted to do so.
4. Cookies and Similar Technologies
We may use cookies and similar technologies to:
- Keep you logged in and remember your preferences.
- Analyse site traffic and performance.
Where required, we will ask for your consent before setting non-essential cookies. You can manage cookies via your browser settings and any cookie banner provided on the site.
5. Sharing Your Data
We may share your data with:
- Service providers who help us operate the site and deliver services (e.g. hosting, payment processing, email delivery, analytics).
- Professional advisers (e.g. accountants, legal advisors) where necessary.
- Authorities or regulators where required by law or to protect our rights or users.
We do not sell your personal data.
All third parties are required to keep your data secure and use it only according to our instructions and applicable law.
6. International Transfers
Some of our service providers may be located outside the UK/EEA.
Where this occurs, we will ensure appropriate safeguards are in place (for example, standard contractual clauses or equivalent measures) to protect your data.
7. Data Retention
We keep your personal data only for as long as necessary to:
- Provide our services and manage your account.
- Comply with legal, accounting, or reporting requirements (for example, tax records are typically kept for 6 years).
When data is no longer needed, we will delete or anonymise it.
8. Security
We use appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse. However, no system is completely secure, and you should also keep your account details confidential and use strong passwords.
9. Your Rights (UK GDPR / GDPR)
You have the right to:
- Access your personal data and get a copy.
- Rectify inaccurate or incomplete data.
- Erase your data in certain circumstances (“right to be forgotten”).
- Restrict processing in certain circumstances.
- Object to processing based on legitimate interests or direct marketing.
- Data portability, where applicable (receive your data in a usable format and/or request we transfer it to another controller).
- Withdraw consent at any time where we rely on consent (this will not affect processing already carried out).
To exercise these rights, contact us at info@taletrail.uk. We may need to verify your identity before responding.
You also have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner’s Office (ICO): https://www.ico.org.uk
10. Children
Our services are not directed at children under 13, and we do not knowingly collect personal data from children below this age. If you believe a child has provided us with personal data, please contact us so we can delete it where appropriate.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be posted on this page with an updated “Last updated” date. Your continued use of the site after changes are posted means you accept the revised policy.